Leadership

George Ballman

President and CEO

George Ballman is President and CEO of Pella Mid-Atlantic, one of the nation’s largest distributors of Pella windows and doors.

George oversees and sets the strategy for all aspects of sales, operations, customer service, and corporate services at Pella Mid-Atlantic.

Before joining Pella, George served as the President of the Mid-Atlantic region at Kastle Systems, a leading provider of electronic security, access control, and video for commercial office buildings. He was an instrumental player during the 2007 company buy-out of Kastle’s original founder and became a key leader in the successful 12-year growth of the company.

George brings his leadership, to include experience scaling companies, expanding key markets, and building upon prominent brands, to Pella Mid-Atlantic. His passion and primary focus are around investing in and developing the talent of his employees while creating ongoing memorable experiences for his customers. He lives firmly by the philosophy that great employees create great experiences for the customer.

Before Pella and Kastle, Mr. Ballman has worked at companies such as Citigroup and AOL. He also served as an Assistant State’s Attorney in Montgomery County, MD. He is a graduate of the University of Richmond, with a JD from Georgetown Law and an MBA from The Wharton School at the University of Pennsylvania.

Susan Shin

Chief Human Resources Officer

As Pella Mid-Atlantic’s Chief Human Resources Officer, Susan is responsible for establishing and driving the company’s human capital strategy. Susan brings 30 years of experience in the areas of human resources, operations, and corporate strategy which lends itself to crafting people strategies that are relevant to the day-to-day business. Her role as change agent and culture driver shifts organizations forward to think differently about how to mindfully change actions and behaviors across the workplace.

Prior to Pella Mid-Atlantic, Susan served in various human resources leadership roles for companies such as Kastle Systems, Amazon, and Strayer Education. Her distinguished career also included operational leadership positions for highly regarded organizations including Goldman Sachs, The Walt Disney Company, and Booz Allen Hamilton. Her professional career began in the political arena and eventually served as Deputy Chief of Staff for Senator Edward M. Kennedy.

Susan received her undergraduate degree from the University of Maryland and her MBA from Harvard University, and serves on the Board of the 110 Foundation and the James MacGregor Burns Academy of Leadership. In 2018, she served as the keynote speaker at FBI Headquarters in Washington DC, as well as Quantico Training Academy.

Radoslav Lalicki

Chief Financial Officer

Radoslav joined Pella Mid-Atlantic in 2022. As CFO, his focus is on building a high-performing Finance team, developing efficient processes, and partnering with our Retail, Trade, Commercial, and Operations teams to lead the organization toward financial success.

Prior to Pella Mid-Atlantic, Radoslav served as Vice President of Finance at PERI, one of world’s largest suppliers of concrete formwork and scaffolding equipment, where he led Finance, Accounting, Contract & Risk, Procurement and IT departments for PERI’s USA business. He also spent many years at Stanley Black & Decker, global leader in the power and hand tools industry, where he progressed through various roles and areas of Finance, such as Treasury, Product Development Support, Commercial Finance, Margin Excellence, and most notably FP&A.

Radoslav earned Bachelor’s Degree from the University of Belgrade in Serbia, and an MBA from the Penn State University, focusing on Corporate Financial Analysis and Planning and Product and Market Development.

Radoslav lives in Baltimore, Maryland, with his wife and two children.

Jeffrey Tankel

General Manager, Trade Segment

Jeffrey joined Pella Mid Atlantic in January of 2020. He brought a strong background in sales and sales management in the building materials industry most recently working as a regional sales manager for a luxury faucet manufacturer.

Jeffrey is passionate about the “customer experience” and building a cohesive team, two traits that have helped expand Pella Mid Atlantic’s footprint in the DC metro area. His individualized attention to customer’s needs have helped build lasting relationships with our trade partners.

Jeffrey grew up in New York and then attended Tulane University and now resides in Arlington, VA with his wife Megan. In his spare time, he enjoys playing tennis and seeing live music.

Jeromy Rodgers

General Manager, Commercial Segment

As General Manager, Commercial Segment, Jeromy is responsible for the commercial sales for DC, Maryland, Virginia, Delaware shore and West Virginia. Jeromy joined Pella Mid-Atlantic in 2024 with 22 years of experience in the commercial construction industry. Prior to Pella Mid-Atlantic, Jeromy served as a member of the Executive Management team for the Hilti Group, where he held various progressive roles in sales, marketing, technical services, and sales management.

Jeromy’s passion and core focus centers around developing people to be successful and creating meaningful relationships with customers to ensure long-term sustainable partnerships.

Jeromy grew up in Tulsa, Oklahoma. He received his B.A.A. from Northeastern State University with a degree in marketing and international business development. He now resides in New Market, MD with his wife and two children.

David Lebowitz

General Manager, Retail Segment

David joined the company in 2009 with 27 years’ experience in the home remodeling business. He began his career with Pella managing retail replacement sales. Over ten years, David built one of the top-performing territories in the Pella system while developing three National Top Gun Award-winning sales representatives.

David thrives on delivering quality products and delivering first-class customer service. He focuses on team development, meeting with customers, and ensuring that the “Pella Promise” is fulfilled.

David is a licensed residential building contractor, making him more effective in delivering a great customer experience and handling the day-to-day operations on the Eastern Shore. David grew up in Pittsburgh, PA, and is a graduate of Indiana University of Pennsylvania with a BA in Marketing. He now resides in Rehoboth Beach, Delaware, where he enjoys spending time at the beach with his wife, his standard poodle, and visits from children and grandchildren.

Allison Nugent

Director of Marketing

As Director of Marketing, Allison is responsible for developing, leading, and executing Pella Mid-Atlantic’s marketing and brand strategy across our three sales channels – Retail, Trade, and Commercial. She brings more than 20 years of marketing experience, most recently as a marketing director for Toll Brothers. Allison has extensive knowledge in brand strategy and positioning, leveraging data analytics and customer behavior trends, and executing marketing plans to drive sales. She is committed to delivering a best-in-class customer experience.

Allison grew up in Daytona Beach, Florida. She received her B.A. from Furman University and a certificate in marketing strategy from Cornell University. She now resides in Frederick, MD, where you’ll find her cheering on the sidelines for her two sons at their baseball, basketball, and football games.