President and CEO
George Ballman is President and CEO of Pella Mid-Atlantic, one of the nation’s largest distributors of Pella windows and doors.
George oversees and sets the strategy for all aspects of sales, operations, customer service, and corporate services at Pella Mid-Atlantic.
Before joining Pella, George served as the President of the Mid-Atlantic region at Kastle Systems, a leading provider of electronic security, access control, and video for commercial office buildings. He was an instrumental player during the 2007 company buy-out of Kastle’s original founder and became a key leader in the successful 12-year growth of the company.
George brings his leadership, to include experience scaling companies, expanding key markets, and building upon prominent brands, to Pella Mid-Atlantic. His passion and primary focus are around investing in and developing the talent of his employees while creating ongoing memorable experiences for his customers. He lives firmly by the philosophy that great employees create great experiences for the customer.
Before Pella and Kastle, Mr. Ballman has worked at companies such as Citigroup and AOL. He also served as an Assistant State’s Attorney in Montgomery County, MD. He is a graduate of the University of Richmond, with a JD from Georgetown Law and an MBA from The Wharton School at the University of Pennsylvania.
Chief Human Resources Officer
As Pella Mid-Atlantic’s Chief Human Resources Officer, Susan is responsible for establishing and driving the company’s human capital strategy. Susan brings 30 years of experience in the areas of human resources, operations, and corporate strategy which lends itself to crafting people strategies that are relevant to the day-to-day business. Her role as change agent and culture driver shifts organizations forward to think differently about how to mindfully change actions and behaviors across the workplace.
Prior to Pella Mid-Atlantic, Susan served in various human resources leadership roles for companies such as Kastle Systems, Amazon, and Strayer Education. Her distinguished career also included operational leadership positions for highly regarded organizations including Goldman Sachs, The Walt Disney Company, and Booz Allen Hamilton. Her professional career began in the political arena and eventually served as Deputy Chief of Staff for Senator Edward M. Kennedy.
Susan received her undergraduate degree from the University of Maryland and her MBA from Harvard University, and serves on the Board of the 110 Foundation and the James MacGregor Burns Academy of Leadership. In 2018, she served as the keynote speaker at FBI Headquarters in Washington DC, as well as Quantico Training Academy.
Chief Financial Officer
Terry began his career with the company in 1980 as an accountant. He was promoted to Controller and Corporate Officer in 1987 and became CFO in 1992.
Terry also owned James A. Cassidy Co. of Delaware, which was an affiliated company that manufactured custom wood windows and doors from 1987–1997. He served on the Board of Advisors from 2007–2018.
Terry has been a member of Accelerant, Vistage and Dale Carnegie. He’s active in his parish and the local community of Frederick County, Maryland.
Terry enjoys reading, running and golfing, as well as time outdoors with his wife Tina, children Alyssa, Krista, Erika and Patrick; granddaughter Lucia; and German Shepherds Gus and Ike.
General Manager and Vice-President of Sales, Commercial Segment
As General Manager and Vice President of Sales for the Commercial Segment, Rich is responsible for developing and leading the company’s commercial growth strategy. Rich has over 25 years of experience in the building materials industry. He has held front line to senior leadership roles in sales, product management, customer service, and technology with industry leaders including USG and ROCKWOOL.
During his time at USG, Rich’s leadership was integral to the establishment and growth of multiple business segments across North America. He also has a passion for the customer experience and led a transformational, cross-functional initiative leveraging technology and process-improvement to streamline customer interactions.
Rich is originally from Indiana and a graduate of Purdue University.
In his free time, Rich enjoys spending time outdoors with his wife and two sons.
General Manager, Trade Segment
Jeffrey joined Pella Mid Atlantic in January of 2020. He brought a strong background in sales and sales management in the building materials industry most recently working as a regional sales manager for a luxury faucet manufacturer.
Jeffrey is passionate about the “customer experience” and building a cohesive team, two traits that have helped expand Pella Mid Atlantic’s footprint in the DC metro area. His individualized attention to customer’s needs have helped build lasting relationships with our trade partners.
Jeffrey grew up in New York and then attended Tulane University and now resides in Arlington, VA with his wife Megan. In his spare time, he enjoys playing tennis and seeing live music.
Regional Sales Manager, Maryland Retail Sales
As Regional Sales Manager for Maryland, Reggie oversees residential sales for the state. Reggie joined Pella Mid-Atlantic in 2018 with 13 years’ experience in the home remodeling business. Previously, he served as a Sales and General Manager for a Pella Certified Contractor (PCC), overseeing the sales process in four states. Reggie is a licensed residential building contractor who believes in building sales teams that focus on consumer education and ethics.
He is a graduate of both Villanova and Towson Universities, with degrees in Communication and Electronic Media respectively. Reggie earned a full athletic scholarship in football while also being a member of the track & field team.
Reggie grew up in the Baltimore area and is an avid fan of the Baltimore Ravens. He enjoys fishing, biking, and spending time with his three daughters.
Regional Sales Manager, Northern Virginia & DC Retail Sales
As Regional Sales Manager for Northern Virginia and Washington, DC, Brian leads the residential sales team in this critical market. Brian joined Pella Mid-Atlantic in February of 2014 with a strong foundation in Pella sales having worked at other Pella distributors. With more than 20 years of experience selling Pella products, Brian believes in delivering custom solutions and positive customer engagement.
Brian is a four-time President’s Club award winner, and won Pella Corporation’s prestigious Top Gun award for the best nationwide Retail Sales Representative in 2016.
Brian studied English Literature at Miami University in Ohio. He grew up in Montgomery County and still resides there with his wife, 2 sons, 2 dogs, and a cat. Brian enjoys coaching his son’s baseball teams and spending time outdoors near the water.
General Manager, Eastern Shore
David joined the company in 2009 with 27 years’ experience in the home remodeling business. He began his career with Pella managing retail replacement sales. Over ten years, David built one of the top-performing territories in the Pella system while developing three National Top Gun Award-winning sales representatives.
David thrives on delivering quality products and delivering first-class customer service. He focuses on team development, meeting with customers, and ensuring that the “Pella Promise” is fulfilled.
David is a licensed residential building contractor, making him more effective in delivering a great customer experience and handling the day-to-day operations on the Eastern Shore. David grew up in Pittsburgh, PA, and is a graduate of Indiana University of Pennsylvania with a BA in Marketing. He now resides in Rehoboth Beach, Delaware, where he enjoys spending time at the beach with his wife, his standard poodle, and visits from children and grandchildren.
John W. Dennis
General Manager, Commercial Operations
John began his career with the company in 1976. John has held several senior management positions with the company, including as Chief Operating Officer over a ten-year span. John brings a deep understanding of the industry and experienced background with Pella to his roles. His years of experience in the trade, retail, commercial and service segments have guided Pella Mid-Atlantic and its ability to fulfill The Pella Promise.
His current responsibilities include Pella Commercial operations and sales support, facilities and real estate buildouts, and our corporate fleet management. John is a licensed commercial and residential building contractor.
John has been a member of the Pella PDSN Core Process Team, Service Advisory Board and several other Pella Advisory Boards.
He and his wife, Jennine, enjoy spending time with their children, Tricia and Billy, and their grandchildren, Hailey Anne and Gavin, especially in the region’s eastern shore and the outdoor activities it offers.
Director of Operations
As Director of Operations, Andy Popovici leads and manages Pella Mid-Atlantic’s retail installation and customer experience. Before joining PMA, Andy most recently worked as an executive in the industrial construction industry representing such projects as The Kennedy Center Expansion, Ronald Reagan Airport remodel, and the Martin Building renovation for the Federal Reserve.
Prior to working in construction, Andy spent 7 years at Goldman Sachs in New York City and Tokyo, and as an entrepreneur where he represented the purchase or forming of multiple residential service companies in the Mid-Atlantic region.
Andy grew up in Southern California and attended UCLA where he represented the Bruins baseball team in the 2000 championship series. In 2015, Andy received his MBA from the McDonough School of Business at Georgetown University and has served on the boards of multiple charities and technology foundations such as Hands on DC and the Air Mobility Collective (AMC).
Director of Marketing
As Director of Marketing, Allison is responsible for developing, leading, and executing Pella Mid-Atlantic’s marketing and brand strategy across our three sales channels – Retail, Trade, and Commercial. She brings more than 20 years of marketing experience, most recently as a marketing director for Toll Brothers. Allison has extensive knowledge in brand strategy and positioning, leveraging data analytics and customer behavior trends, and executing marketing plans to drive sales. She is committed to delivering a best-in-class customer experience.
Allison grew up in Daytona Beach, Florida. She received her B.A. from Furman University and a certificate in marketing strategy from Cornell University. She now resides in Frederick, MD, where you’ll find her cheering on the sidelines for her two sons at their baseball, basketball, and football games.
Interested in a career with Pella Mid-Atlantic? We’d love for you to join our team of window and door experts. Please contact us with any questions you have.